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Promote Your Business At LoadFinders.com

Because internet advertising is evolving so quickly, staying on top of what's available and what's effective can be a real challenge. LoadFinders understands the dynamics of online advertising in the trucking industry.

To get desired results, you need more than promises ­ you need online advertising solutions that ultimately Deliver quality leads, Maximize your investment, Extend prospect reach, Build your brand and Improve your Net result, based on your campaign objectives.

You can run your ad campaign in a variety of ways, and in a variety of formats. Should you go solely with full page ads, a banner, button, advertise in newsletters or is it best to combine? It’s like deciding on the right allocation between mutual funds, individual stocks or bonds in your own personal investment mix.

Like any investment decision, you don’t want to rely solely on one model to achieve all your goals. Diversifying your ad dollars in a balanced mix of ad solutions can achieve both your short-term and long-range goals. At the end of the day, the question is how much of each ad solution is the right mix?

Advertisements are placed at four different levels on LoadFinders.com. Location can be the key to reaching new customers with your company's product or service. These four levels are:

Level 1:
Page Specific: By far the most common and most effective! At this level, advertisements are placed within any given category. Trucking services and products on the Trucker pages; Broker/Shipper products and services on the Broker pages and so on. Advertisements are extremely targeted at this level.

Level 2:
Home Page: Also known as the front page, this level receives more exposure because it is the first page any visitor sees.

Level 3:
Full Page Advertisement: Full-page advertisements are the newest form of advertising! Utilizing either a text link or a button link on the left-hand column, to open up into a full-page ad in the right-hand column.

Full-page advertising can be especially useful for businesses who do not currently have a website, or wish to receive maximum exposure! This type of advertising is quickly becoming very popular.

Level 4:
All Pages: Also known as "run of site", very effective for branding or for trying to reach maximum numbers of users.

Why Advertise?
The question of many trying to decide whether or not Internet advertising is for them is addressed below.

According to a recent study (Stanford Poynter Study) done at the Poynter Institute on how people read the news on the Internet, it was found that 45% of subjects look directly at banner ads and they focused on them for an average of one second.

The Internet Advertising Bureau (IAB) confidently states in a recent article that:
• The Net is the Fastest Growing Medium in History
• Web ad banners build brand awareness and may be better at generating awareness than television or print advertising
• Internet Demographics are a Marketer's Dream.

The Industry Standard magazine shows projections for online advertising to reach a staggering $30.8 billion dollars by 2005 - up from $7 billion in 2000.

So what are you waiting for?
Email us at advertising@LoadFinders.com. Tell us about your needs, and let us help you take your trucking industry business into the 21st century!

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